Services for
BUSINESS
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You've got questions...
...We've got solutions! Businesses move beyond "content" and add services to their Websites
Moving Beyond Content to Services "Content is king," was an early mantra for Website design. It was meant to discourage the all-too familiar tendency to ignore the need to provide useful information and instead emphasize glitzy graphics and animations. In those days much of the business world still thought of their Websites as electronic advertisements. These marketing-oriented Websites presented the firm's commercial message geared toward prospective customers, and gave little thought to providing the kind of information that would be useful to current customers. The resulting, brochure-style, Websites offered little for customers, who by and large ignored those sites after an initial review. Today, we have learned how Websites that are thoughtfully developed to be genuinely useful for existing customers can help foster customer loyalty and satisfaction, streamline internal operations, thus both saving money and improving the bottom line. What's more, customers are increasingly demanding that services be made available online. But exactly what are the services a business should offer? Infolane's Core Services for Business
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