This list of Website services is far from exhaustive. It may help you start thinking creatively about what you can do to add value for your customers.

1. Product literature
   Not the sales brochure, but the owners' guides, technical manual, troubleshooting guide. Customers can never seem to find the one that came with the product when they need it.

2. Service request forms
   When customers need support, initiating their request on your Website can be far more satisfying than waiting forever in a voicemail system. It's important to set reasonable expectations about response time to online communications and then live up to it!

3. Company news by email
   Allows customers to sign up to be notified when you have news to share.

4. Store Locator
   Combine a zip code database with your store locations to help people find your nearest location whereever they may be.

5. Opinion Survey
   Get valuable feedback and give your customers a chance to share their views with you in an anonymous fashion.

6. Product Configurator
   You've seen similar features on automotive Websites. Customers "build" a product configuration based on the options you offer.

Support Your Channel

1. Sales Support
   Your sales force, either company employees or independent reps, can be made supported in the field with literature, multi-media presentations, and product training materials made available through your Website.